Business restructuring, marketing, branding, website and newsletter development, and editing
Life Performance Solutions provides health and fitness coaching to athletes at all levels of skill, from amateur to professional. Champion cyclist, triathlete, and certified elite coach Todd Robers founded Life Performance Solutions on his commitment to personal attention, mastery of physiology, sophisticated technical monitoring, and the belief that each of us can achieve our dreams.
Defining corporate identity and target markets. Establishing business plans, and creating a website
Oliver Tessier coached principals to define two distinct branches of the organization and develop each as a separate business entity: Life Performance Solutions and Quality Assurance Services.
Over the next year, the new businesses planned courses of action, refined their recognition of target markets, and re-branded themselves.
Subsequently, Oliver designed, built, and maintained websites for both Life Performance Solutions and Quality Assurance Services. He collaborated with Todd Roberts to create the concept for Life Performance Solutions' monthly newsletter, and he edited its content. Joel Burton provided web development support.